Behind The Brand
by designer: Victor Perez
DiSnapback is a premium American Athleisure brand started by designer Victor Perez. He combined his lifelong love for fashion, music and big cities into a Los Angeles based streetwear, athleisure and manufacturing industry staple.
DiSnapback boasts an underground style message that speaks to fashionista’s and fashionisto’s from all walks of life. Everyone from celebrities, social media influencers, stylists and fellow designers are fans of Victors designs that have built a solid cult following. The who’s who of the fashion world obsessed with his releases, and the large commercial brands DiSnapback manufactures private label lines for continuously come back for more. Chances are if you’ve been to an upscale boutique, luxury gym or cycle club in the USA, London or Canada, you’ve seen one of Victor’s designs on their shelves – you probably just didn’t know it.
Born in New Mexico but raised in Mexico City, Victors keen eye for detail and strong, vibrant word messaging – that is inspired by everything from the hustle and bustle of big city life, eccentric artists like designer John Galliano to Rock music legends such as The Cure, The Rolling Stones and The Doors. All of these inspirational elements are compiled into Victor’s most popular cap and fashion releases – which blossom daily from his main office in the heart of the Fashion District of Downtown, Los Angeles.
Often imitated but never duplicated, DiSnapback as a brand was built in 2014 after Victor’s years of invaluable experience working in the fashion, boutique retail, and production industries. Every single cap is hand finished and hand inspected by Victors team of sewers and stylists in downtown Los Angeles after production in order to solidify his stance of offering beautiful designs of the highest quality to his clients.
Victors vast hands-on experience in production and sourcing allow his designs to flourish with some of the fastest turn around times in the industry. Everything from choosing which 4-way stretch fabric would work best in a swimwear line, how to cut and sew, creating patterns, executing both hand and machine embellishing and sourcing the best vintage pieces, chiffon, silks and leathers in town – completely separate his work from anyone else in Los Angeles.
From his showroom and office downtown to the boutiques on Robertson, luxury gyms on Sunset blvd. and the heads of fashions biggest players -Disnapback caps are the product of Victors incredible dedication to creating memorable wardrobe moments for the uniquely styled individual. They say 90% of your selfies feature your accessories – so make 100% of your caps one of Victor’s from DiSnapback.